Fixing the relationship between sales & marketing - with Bill Macaitis

Bill Macaitis, former CMO of Slack, Zendesk, and Salesforce, shares insights on the fractured relationship between sales and marketing. He discusses why these teams often clash and the importance of shared accountability. Bill highlights the need for innovative branding in the B2B sector and the role of sales in Product-Led Growth environments. He also examines emerging trends in SaaS, showcasing promising startups like BetterUp that are revolutionizing mental health coaching. It's a deep dive into aligning teams for greater success.