Fixing the relationship between sales & marketing - with Bill Macaitis
Revenue Rebels: On the Record Sales Podcast
Elevating B2B Branding
This chapter discusses the speaker's shift from B2C to B2B and identifies the creative shortcomings in B2B software branding. The importance of innovation, distinct identity, and customer experience in creating an iconic B2B brand is emphasized, along with strategies for incorporating engaging elements from B2C marketing.
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