Fixing the relationship between sales & marketing - with Bill Macaitis
Revenue Rebels: On the Record Sales Podcast
Navigating Sales Roles in Product-Led Growth Environments
This chapter explores Product-Led Growth (PLG) and the vital role of sales support in companies adopting this approach. It discusses the balance between self-service and personalized sales interactions as businesses expand, reflecting on the evolving nature of sales roles to meet customer needs.
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