
Fixing the relationship between sales & marketing - with Bill Macaitis
Revenue Rebels: On the Record Sales Podcast
Bridging the Gap: Sales and Marketing Alignment
This chapter explores the tension between sales and marketing teams, addressing how outdated metrics and differing cultures can create conflict. The speakers advocate for shared accountability, improved collaboration, and a focus on customer experience to unify efforts and enhance organizational efficiency. By breaking down silos and aligning objectives, they illustrate the transformative potential of integrated teamwork in driving revenue and user satisfaction.
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