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Global Product Management Talk
506: Everyday practical innovation – with Jerry Fix and Terry Carroll
Sep 17, 2024
In this engaging discussion, Jerry Fix, an expert in practical innovation, joins Terry Carroll, a seasoned product management practitioner. They delve into the Targeted Innovation Process, emphasizing the need to understand customer insights to spark effective innovation. Listeners are introduced to a case study showcasing customer engagement in product design. The duo also explores the role of aesthetics in cleaning tools and how 3D printing transforms product development, along with strategies for measuring innovation success to drive real value.
40:00
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Quick takeaways
- Engaging directly with customers reveals critical insights that fuel the innovation process and align product development with genuine needs.
- The Targeted Innovation Process provides a structured framework for translating innovative ideas into practical applications while ensuring alignment with customer expectations.
Deep dives
Understanding Innovation in Product Management
Innovation in product management mainly revolves around being close to the customer to comprehend their challenges and needs. Engaging directly with customers in their environment can yield critical insights that go beyond what they verbally express. This connection helps in feeding the innovation funnel with high-quality ideas that align with genuine customer value, instead of merely relying on superficial suggestions. This process is not just about ideation; it's equally about ensuring that the right ideas are selected for further development based on actual customer demand.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode