In this engaging discussion, Jerry Fix, an expert in practical innovation, joins Terry Carroll, a seasoned product management practitioner. They delve into the Targeted Innovation Process, emphasizing the need to understand customer insights to spark effective innovation. Listeners are introduced to a case study showcasing customer engagement in product design. The duo also explores the role of aesthetics in cleaning tools and how 3D printing transforms product development, along with strategies for measuring innovation success to drive real value.