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5min chapter
506: Everyday practical innovation – with Jerry Fix and Terry Carroll
Global Product Management Talk
Innovating Premium Products in Hospitality
This chapter explores the strategies used by a Fortune 500 company in the restaurant industry to create a premium product line, focusing on market targeting and customer engagement. It highlights the role of prototypes, particularly soft aluminum tools, in gathering feedback and the impact of advancements like 3D printing on product development.
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