Innovating Everyday Tools: The Importance of Understanding Customer Needs

Global Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode:  The Targeted Innovation Process is a practical framework that helps product managers drive innovation in their organizations. This approach focuses on understanding customer needs, generating quality ideas, and turning those ideas into real value. The process has five main steps: Stating the problemUnderstanding problem-solving stylesCreating creative pathwaysGenerating ideasEvaluating ideas