19min chapter

Global Product Management Talk cover image

506: Everyday practical innovation – with Jerry Fix and Terry Carroll

Global Product Management Talk

CHAPTER

Driving Innovation Through Customer Insight

This chapter focuses on the significance of understanding customer needs to fuel effective innovation. The speakers outline a targeted innovation process that comprises five key steps, blending creativity with practical constraints. Through a detailed case study on a floor cleaning system, they illustrate how engaging with customers leads to meaningful improvements and successful product development.

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