The Intelligent Marketer Consumer-Centric Agentic Commerce with Dmitry Shevelenko of Perplexity
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Jul 22, 2025 
Dmitry Shevelenko, Chief Business Officer at Perplexity, shares insights into enhancing consumer trust through AI-powered search. He discusses how designing the Comet browser can transform e-commerce by delivering high-quality answers for informed decision-making. The conversation explores shopping behaviors, the importance of personalization, and strategies for engaging consumers effectively. Dmitry also highlights the shift from traditional SEO to Answer Engine Optimization and the significant role of AI in shaping the future of online shopping.
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Quality Answers Build Trust
- Perplexity focuses on delivering high-quality, well-sourced answers to support important purchase decisions.
- Excelling in answer quality builds user trust and enables expanded commerce experiences downstream.
Iterative Queries and Personalization
- Perplexity anticipates probable follow-up questions to guide users in refining their queries iteratively.
- Comet browser enhances answers using personal context like browsing and transaction history for better personalization.
Different Shopper Personas Illustrated
- Dmitry contrasts his straightforward shopping approach with his wife's enjoyment of deeply researching every product variant.
- This highlights the need to support different shopping behaviors and choice complexities.