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Consumer-Centric Agentic Commerce with Dmitry Shevelenko of Perplexity

The Intelligent Marketer

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Harnessing AI for Informed Consumer Decisions

This chapter emphasizes the importance of providing high-quality answers to consumers during significant purchases, focusing on effective sourcing and user interface design. It explores how AI can enhance user experience by delivering relevant information while balancing personalization and trustworthiness.

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