The Intelligent Marketer

Ethan Smith, CEO of Graphite and an expert in SEO strategies and content marketing, shares game-changing insights into the evolving landscape of digital marketing. He explains how Answer Engine Optimization (AEO) enhances traditional SEO and why businesses should adapt their strategies to new platforms like TikTok and Instagram. Ethan also emphasizes the power of proprietary training data and the importance of focusing on niche markets for effective marketing. Discover the future of AI-driven marketing through his expert lens!

In this conversation, Eric Seufert, a marketing expert and general partner at Heracles Capital, shares insights on the future of advertising, particularly emphasizing the role of AI in shaping ad networks. He discusses the evolution from deterministic to probabilistic measurement due to privacy shifts, including Apple's App Tracking Transparency. Eric explores how e-commerce must adapt to new marketing signals and the transformative potential of AI in pricing strategies. He also humorously critiques traditional agency dynamics, highlighting the evolving landscape of digital marketing.

Discover the transformative influence of AI on marketing and commerce. Explore whether ChatGPT could replace Google Ads and how large language models might reshape the customer journey. Listen as experts delve into the evolving definitions of marketing, offering insights on how professionals can stay ahead in this rapidly changing landscape. Tune in for a blend of expert opinions and innovative ideas that illuminate the future of marketing.