The Intelligent Marketer

"There's no such thing as brand marketing," says Eucalyptus co-founder & CEO Tim Doyle. "The great pairing of modern marketing is hugely ambitious, high-risk storytelling and great measurement." Today on The Intelligent Marketer, he talks with Mike & Rishabh about using AI to move at the speed of culture, Australia's strengths in tech, and building a "ruthless and effective" marketing machine that bridges creative strategy & process. Links: ⁠⁠⁠⁠⁠⁠⁠Eucalyptus ⁠⁠⁠⁠⁠⁠⁠Tim's LinkedIn⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Mike’s LinkedIn⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Rishabh’s LinkedIn⁠⁠⁠⁠⁠⁠⁠    ⁠⁠⁠⁠⁠⁠⁠Learn more about Greylock⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠IntelligentMarketerPod.com⁠⁠⁠⁠⁠⁠⁠ This episode was produced and edited by Eric Johnson from ⁠⁠⁠⁠⁠⁠⁠LightningPod.fm⁠⁠⁠⁠⁠⁠⁠

“Our goal is to build a personal stylist in your pocket,” says Julie Bornstein, co-founder and CEO of Daydream. Today on The Intelligent Marketer, she talks with Mike & Rishabh about the discovery problem in fashion; why owning the checkout is overrated; and how to make natural-language search feel human, personalized, and trustworthy. Plus: What Julie learned at Nordstrom, Sephora, and Stitch Fix in the transition to digital. Links: ⁠⁠⁠⁠⁠⁠Try Daydream ⁠⁠⁠⁠⁠⁠Julie's LinkedIn⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Mike’s LinkedIn⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Rishabh’s LinkedIn⁠⁠⁠⁠⁠⁠    ⁠⁠⁠⁠⁠⁠Learn more about Greylock⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠IntelligentMarketerPod.com⁠⁠⁠⁠⁠⁠ This episode was produced and edited by Eric Johnson from ⁠⁠⁠⁠⁠⁠LightningPod.fm⁠⁠⁠⁠⁠⁠

“ Consumer expectations have shifted over the last two years because of this thing called ChatGPT,” says Adam Turner, CEO of Postscript. “ All of a sudden, the text box that was in the SMS channel that was pretty much worthless four years ago is now one of the most important interfaces that a consumer has with a brand.” Today on The Intelligent Marketer, Turner talks with Mike & Rishabh about Postscript's journey from startup to industry leader in SMS marketing, the nuances of compliance, and the challenges of scaling a marketing platform powered by artificial intelligence. Links: ⁠⁠⁠⁠⁠Postscript ⁠⁠⁠⁠⁠Adam's LinkedIn⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Mike’s LinkedIn⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Rishabh’s LinkedIn⁠⁠⁠⁠⁠    ⁠⁠⁠⁠⁠Learn more about Greylock⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠IntelligentMarketerPod.com⁠⁠⁠⁠⁠ This episode was produced and edited by Eric Johnson from ⁠⁠⁠⁠⁠LightningPod.fm⁠⁠⁠⁠⁠

 Good founders are "obsessed about every detail of [their] product," says Sam Ross, CEO of Numeral and former growth lead at Teespring. "'Why was it designed like this?' ... I think you kind of have to have the same approach to a lot of your go-to-market." Today on The Intelligent Marketer, Sam joins Mike & Rishabh to discuss the shifting landscape of performance marketing, the surprising things B2B can learn from consumer tactics, the impact of AI on business operations, and emerging trends in marketing channels. Links: ⁠⁠⁠⁠Numeral ⁠⁠⁠⁠Sam's LinkedIn⁠⁠⁠⁠ ⁠⁠⁠⁠Mike’s LinkedIn⁠⁠⁠⁠ ⁠⁠⁠⁠Rishabh’s LinkedIn⁠⁠⁠⁠    ⁠⁠⁠⁠Learn more about Greylock⁠⁠⁠⁠ ⁠⁠⁠⁠IntelligentMarketerPod.com⁠⁠⁠⁠ This episode was produced and edited by Eric Johnson from ⁠⁠⁠⁠LightningPod.fm⁠⁠⁠⁠

"There's a lot of shame for people to use AI. They feel like they're cheating," says Bryan Cano, Head of Marketing at True Classic. "If you don't want to compete, that's totally cool with me. But these things are like lightning in a bottle." Today on The Intelligent Marketer, he talks with Rishabh & Mike about the shift from performance to brand marketing, AI's impact on marketing strategies, and the future of customer lifecycle management. He also discusses the cultural relevance of Sydney Sweeney's American Eagle ads, and how he spun up an AI-generated campaign about Bigfoot in an hour. Links: ⁠⁠⁠True Classic ⁠⁠⁠Bryan's LinkedIn⁠⁠⁠ ⁠⁠⁠Mike’s LinkedIn⁠⁠⁠ ⁠⁠⁠Rishabh’s LinkedIn⁠⁠⁠    ⁠⁠⁠Learn more about Greylock⁠⁠⁠ ⁠⁠⁠IntelligentMarketerPod.com⁠⁠⁠ This episode was produced and edited by Eric Johnson from ⁠⁠⁠LightningPod.fm⁠⁠⁠

Dmitry Shevelenko, Chief Business Officer at Perplexity, shares insights into enhancing consumer trust through AI-powered search. He discusses how designing the Comet browser can transform e-commerce by delivering high-quality answers for informed decision-making. The conversation explores shopping behaviors, the importance of personalization, and strategies for engaging consumers effectively. Dmitry also highlights the shift from traditional SEO to Answer Engine Optimization and the significant role of AI in shaping the future of online shopping.

Ethan Smith, CEO of Graphite and an expert in SEO strategies and content marketing, shares game-changing insights into the evolving landscape of digital marketing. He explains how Answer Engine Optimization (AEO) enhances traditional SEO and why businesses should adapt their strategies to new platforms like TikTok and Instagram. Ethan also emphasizes the power of proprietary training data and the importance of focusing on niche markets for effective marketing. Discover the future of AI-driven marketing through his expert lens!

In this conversation, Eric Seufert, a marketing expert and general partner at Heracles Capital, shares insights on the future of advertising, particularly emphasizing the role of AI in shaping ad networks. He discusses the evolution from deterministic to probabilistic measurement due to privacy shifts, including Apple's App Tracking Transparency. Eric explores how e-commerce must adapt to new marketing signals and the transformative potential of AI in pricing strategies. He also humorously critiques traditional agency dynamics, highlighting the evolving landscape of digital marketing.

Discover the transformative influence of AI on marketing and commerce. Explore whether ChatGPT could replace Google Ads and how large language models might reshape the customer journey. Listen as experts delve into the evolving definitions of marketing, offering insights on how professionals can stay ahead in this rapidly changing landscape. Tune in for a blend of expert opinions and innovative ideas that illuminate the future of marketing.