The Intelligent Marketer AI-Driven 1:1 Sales for B2C Commerce with Postscript's Adam Turner
“ Consumer expectations have shifted over the last two years because of this thing called ChatGPT,” says Adam Turner, CEO of Postscript. “ All of a sudden, the text box that was in the SMS channel that was pretty much worthless four years ago is now one of the most important interfaces that a consumer has with a brand.” Today on The Intelligent Marketer, Turner talks with Mike & Rishabh about Postscript's journey from startup to industry leader in SMS marketing, the nuances of compliance, and the challenges of scaling a marketing platform powered by artificial intelligence.
Links:
Postscript
Adam's LinkedIn
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This episode was produced and edited by Eric Johnson from LightningPod.fm