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Consumer-Centric Agentic Commerce with Dmitry Shevelenko of Perplexity

The Intelligent Marketer

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Navigating the Future of Online Shopping

This chapter explores the transformative impact of AI-driven tools on consumer shopping experiences and merchant strategies. It discusses the importance of personalization, ethical considerations in marketing, and the challenges merchants face in adapting to rapidly evolving technologies. The chapter emphasizes the need for merchants to innovate and embrace change to thrive in a competitive landscape.

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