Linking Customer Needs to Product Requirements and Robust Design

Apr 8, 2025

Rob Allen, an expert in product and process excellence, shares insights on aligning customer needs with product requirements. He discusses the critical role of Quality Function Deployment (QFD) in identifying essential quality metrics. The conversation then shifts to utilizing Design for Failure Modes and Effects Analysis (DFMEA) to enhance product reliability. Allen emphasizes team collaboration and communication as key factors in successful design, showcasing how adjusting features based on customer feedback can lead to innovative, market-leading products.

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podcast episode with speaker Rob Allen

Reliability engineers should have a clear understanding of how customer needs link to product requirements. Product requirements that have the most impact on customer needs should be considered in your design failure modes and effects analysis (DFMEA). This webinar will review the quality function deployment methodology (QFD), which identifies critical-to-quality (CTQ) requirements and supports requirements validation. We will also cover how the relative importance of CTQs can be used to determine DFMEA severity criteria.
This Accendo Reliability webinar was originally broadcast on 8 April 2025.

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To view the recorded video/audio and PDF workbook of the event, visit the webinar page.

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