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Linking Customer Needs to Product Requirements and Robust Design

Accendo Reliability Webinar Series

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Navigating QFD Challenges

This chapter delves into the difficulties encountered during Quality Function Deployment (QFD), particularly the conflict between product design and understanding customer requirements. The discussion emphasizes the critical need for clear communication and teamwork to overcome misalignments among product managers and designers regarding customer needs and product features. It also explores strategies for prioritizing product features through effective analysis while ensuring all stakeholders are engaged and informed.

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