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Linking Customer Needs to Product Requirements and Robust Design

Accendo Reliability Webinar Series

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Aligning Customer Needs with Product Design

This chapter explores a matrix tool that correlates customer needs with functional product requirements, emphasizing the importance of measurable design targets. It discusses the critical distinction between market needs and product requirements, illustrating how to prioritize features based on their impact on customer satisfaction. Additionally, the chapter provides insights on benchmarking against competitors to refine product specifications and enhance design effectiveness.

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