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Business Made Simple Podcast
#136: David Pursell—What If You Sold Your Product in a Crazy, Unexpected Way?
Feb 18, 2019
39:53
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Discover how a family-owned business achieved a 90% conversion rate for their golf course fertilizer by showcasing the benefits of their product. Learn about the power of clarity and visualization in selling and storytelling. Explore the concept of creating immersive experiences for effective marketing. Hear about the unique story of a public golf course in Alabama. Find out the uses and features of a lodge with 81 rooms. Understand the significance of visually showing product benefits and the power of storytelling in marketing.
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Quick takeaways
- Creating a visual representation of the customer's future success can significantly impact their beliefs and attitudes towards a product or service.
- Pursell Farms achieved a 90% conversion rate by inviting potential customers to experience their product firsthand and showcasing a successful ending through their facility's amenities and hospitality.
Deep dives
The Seven-Part Framework for Growing Your Business
The podcast episode discusses the seven-part marketing framework based on the elements of storytelling. The framework includes defining the customer, identifying their wants and problems, positioning yourself as the guide, providing a plan, issuing a call to action, discussing potential failure, and painting a vision of success for the customer.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode