#136: David Pursell—What If You Sold Your Product in a Crazy, Unexpected Way?

Discover how a family-owned business achieved a 90% conversion rate for their golf course fertilizer by showcasing the benefits of their product. Learn about the power of clarity and visualization in selling and storytelling. Explore the concept of creating immersive experiences for effective marketing. Hear about the unique story of a public golf course in Alabama. Find out the uses and features of a lodge with 81 rooms. Understand the significance of visually showing product benefits and the power of storytelling in marketing.