Learn about a highly regarded public golf course in Alabama that features one of the most beautiful holes in the world. Discover how the course was initially built for showcasing fertilizer but now offers corporate events and a top-notch experience for visitors. Listen to the hosts discussing the dedication of the owners and catch an ad for the Story Brand Live Marketing Workshop happening in April in Nashville.
How did one family-owned business crank out a 90% conversion rate (!!!!) for their golf course fertilizer -- even when their product cost more than their competitors’? They showed their prospects how great life could be once they buy -- and they did it in a wild and wonderful way. David Pursell, the CEO of Pursell Farms, tells the whole story this week on the podcast. It’ll inspire you to think creatively about your sales process, too.