Learn why it's crucial to offer clear and specific solutions that address customers' pain points and provide a happy ending. Discover how storytelling and movies can shape attitudes and beliefs, with a personal example of visualizing a happy ending while cycling across the country.
How did one family-owned business crank out a 90% conversion rate (!!!!) for their golf course fertilizer -- even when their product cost more than their competitors’? They showed their prospects how great life could be once they buy -- and they did it in a wild and wonderful way. David Pursell, the CEO of Pursell Farms, tells the whole story this week on the podcast. It’ll inspire you to think creatively about your sales process, too.