This chapter discusses the concept of creating immersive experiences to showcase products or services and increase sales. It features examples of Purcell Farms using a golf course to demonstrate the power of their fertilizer and a packaging salesperson creating a fake packaging fulfillment plant. The chapter shares insights on how to effectively create and market immersive experiences, highlighting the importance of showing customers what their life can look like if they use the product.
How did one family-owned business crank out a 90% conversion rate (!!!!) for their golf course fertilizer -- even when their product cost more than their competitors’? They showed their prospects how great life could be once they buy -- and they did it in a wild and wonderful way. David Pursell, the CEO of Pursell Farms, tells the whole story this week on the podcast. It’ll inspire you to think creatively about your sales process, too.