The Home Service Expert Podcast Home Service Niche Growth Strategies with Tim Brown
19 snips
Aug 25, 2025 Tim Brown, CEO of Hook Agency and author of 'How to Become a Hometown Hero', dives deep into home service marketing. He highlights the critical role of niche marketing and community engagement in building brand loyalty. The conversation touches on balancing SEO and PPC strategies and the importance of humor in marketing. Tim shares insights on overcoming challenges in the industry and emphasizes the need for strong relationships and enterprise planning. Tune in for actionable advice to elevate your home service business!
AI Snips
Chapters
Books
Transcript
Episode notes
Positioning By Doing The Work
- Positioning in home services wins when you get in the trenches and visually anchor your brand with real field work.
- Tim Brown used video and field photos (on roofs, in trenches) to improve trust and differentiation for contractors.
Avoid Market Overlap
- Limit multiple clients in the same trade and market to avoid conflicts; use population benchmarks.
- Tim Brown's rule: generally one client per ~500,000 people in a market for a niche agency.
Make Decisions With Numbers
- Track and review marketing data relentlessly; coach owners who don't understand ROI.
- Tim says agencies must be consultative and help clients interpret lead, conversion, and booking metrics.
