The Google Ads Podcast Digital Marketing Basics Part 1: Understanding CAC, nCAC, LTV
Dive deep into the importance of understanding and leveraging key metrics like Customer Acquisition Cost (CAC), New Customer Acquisition Cost (nCAC), and Lifetime Value (LTV) to scale your business effectively.
In this episode of Curry, Cheese, and Vegemite: The Google Ads Aficionados, our experts discuss key metrics beyond just definition. They talk about how to apply them effectively for business success, how each influences growth, and how to calculate projected profitability. They also share strategies to scale more effectively. Watch this video now.
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0:00 Intro
0:41 Digital Marketing Basics Part 1: Understanding CAC, nCAC, LTV
4:47 Benchmarking metrics
10:16 Knowing your growth-defining metric
11:30 Projecting profitability
19:57 Metrics and strategies to focus on
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