Dive deep into the importance of understanding and leveraging key metrics like Customer Acquisition Cost (CAC), New Customer Acquisition Cost (nCAC), and Lifetime Value (LTV) to scale your business effectively.
In this episode of Curry, Cheese, and Vegemite: The Google Ads Aficionados, our experts discuss key metrics beyond just definition. They talk about how to apply them effectively for business success, how each influences growth, and how to calculate projected profitability. They also share strategies to scale more effectively. Watch this video now.
Connect with The Google Ads Aficionados on LinkedIn:
Usama Khan:
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Colby Doyle:
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Glen Wilson:
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0:00 Intro
0:41 Digital Marketing Basics Part 1: Understanding CAC, nCAC, LTV
4:47 Benchmarking metrics
10:16 Knowing your growth-defining metric
11:30 Projecting profitability
19:57 Metrics and strategies to focus on
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Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.
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