The Google Ads Podcast

Our Google Ads Aficionados share their experiences with Google’s generative AI, and spoiler: the results aren’t great. This includes the lack of control over Google’s automatic asset creation tool. They also talk about other AI developments like Grok, the AI model by Elon Musk. Watch this video as Colby, Usama, and Glen discuss (with skepticism and excitement) the future of marketing with AI.Connect with The Google Ads Aficionados on LinkedIn:Usama Khan:   / usama-khan-mk   Colby Doyle:   / colbycdoyle   Glen Wilson:   / glenmwilson   Curry, Cheese, and Vegemite: The Google Ads Aficionados videos:    • Curry, Cheese, & Vegemite: The Google...  Related videos:🚀 The Future of Marketing with AI: Tools to Look Out for in 2025:    • 🚀 The Future of Marketing with AI: To...   🚀 Tool to Watch out for: Vizly | The Google Ads Aficionados:    • 🚀 Tool to Watch out for: Vizly | The ...   🤖 AI in Google Ads: Is It Right for Your Business?    • 🤖 AI in Google Ads: Is It Right for Y...   💰 Google Ads Strategy Using AI To Outrank The Biggest Competitors:    • 💰 Google Ads Strategy Using AI To Out...   0:00 Intro0:39 Google Ads Aficionados Insights on Generative AI in Performance Max & AI Tools like Grok 3:28 The issue of asset control10:32 Grok: The smartest AI in the world?👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: https://sol8.com/book/📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.--------------------------------------------------⬇️️ You can find us here ⬇️️:Website: https://sol8.com/X: https://x.com/solutions_8Instagram:   / solutions_8   Facebook:   / solutions8llc   LinkedIn:   / solutions-8   #digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

In the second part of the Google Ads Attribution Settings series, our Google Ads Aficionados discuss the complexities of using custom goals, conversion actions, and emerging attribution options. They share how to make better decisions to help boost your campaign performance with the attribution settings. They also talk about the issue of attribution and how to adapt now that attribution is becoming more complicated in this multi-device, multi-platform world of digital marketing. Watch the video now.Watch Part 1 here:    • 💣 Google Ads Attribution Settings Exp...   Related videos:🔥 John’s Recommended Multi-Touch Attribution Tool:    • 🔥 John’s Recommended Multi-Touch Attr...   ❌ Google Is Phasing Out 4 Attribution Models Starting This June 2023:    • ❌ Google Is Phasing Out 4 Attribution...   🔥 John’s Recommended Multi-Touch Attribution Tool:    • 🔥 John’s Recommended Multi-Touch Attr...   🚀 Unlocking Your Marketing Success: When To Invest In An Attribution Tool:    • 🚀 Unlocking Your Marketing Success: W...   🔥 How to Solve the Google Ads Attribution Problem Caused by Performance Max:    • 🔥 How to Solve the Google Ads Attribu...   Connect with The Google Ads Aficionados on LinkedIn:Usama Khan:   / usama-khan-mk   Colby Doyle:   / colbycdoyle   Glen Wilson:   / glenmwilson   Curry, Cheese, and Vegemite: The Google Ads Aficionados videos:    • Curry, Cheese, & Vegemite: The Google...  0:00 Intro0:35 Google Ads Attribution Settings Explained | Part 23:13 Using a secondary conversion action in a custom goal6:52 Attribution is still a big issue👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: https://sol8.com/book/📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.--------------------------------------------------⬇️️ You can find us here ⬇️️:Website: https://sol8.com/X: https://x.com/solutions_8Instagram:   / solutions_8   Facebook:   / solutions8llc   LinkedIn:   / solutions-8   #digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

Learn about the three main attribution settings in Google Ads: click-through, engage-view, and view-through. In this episode of Curry, Cheese, and Vegemite, our Google Ads Aficionados discuss the purpose of each setting and how to apply them based on your business goals and campaign types. They also share the importance of adjusting the attribution window to count conversions accurately. Watch this video now.Connect with The Google Ads Aficionados on LinkedIn:Usama Khan:   / usama-khan-mk   Colby Doyle:   / colbycdoyle   Glen Wilson:   / glenmwilson   Curry, Cheese, and Vegemite: The Google Ads Aficionados videos:    • Curry, Cheese, & Vegemite: The Google...  Related videos:❌ Google Is Phasing Out 4 Attribution Models Starting This June 2023:    • ❌ Google Is Phasing Out 4 Attribution...   🔥 John’s Recommended Multi-Touch Attribution Tool:    • 🔥 John’s Recommended Multi-Touch Attr...   🚀 Unlocking Your Marketing Success: When To Invest In An Attribution Tool:    • 🚀 Unlocking Your Marketing Success: W...   🔥 How to Solve the Google Ads Attribution Problem Caused by Performance Max:    • 🔥 How to Solve the Google Ads Attribu...   0:00 Intro0:52 Google Ads Attribution Models Explained Part 14:51 Other factors to consider which attribution model to use9:02 Checking metrics to scale campaigns15:03 Lead gen conversion windows👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: https://sol8.com/book/📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.--------------------------------------------------⬇️️ You can find us here ⬇️️:Website: https://sol8.com/X: https://x.com/solutions_8Instagram:   / solutions_8   Facebook:   / solutions8llc   LinkedIn:   / solutions-8   #digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

Learn how Google Gemini Advanced can help you from writing effective ad copy, creating search terms, audience targeting, to automating your shopping feed. Watch this video now.In this episode of Curry, Cheese, and Vegemite (without the Curry), Colby and Glen talk about the power of Google Gemini Advanced in making copywriting smarter and faster to scale your campaigns. They also share some Google Ads updates and their initial insights.Connect with The Google Ads Aficionados on LinkedIn:Usama Khan:   / usama-khan-mk   Colby Doyle:   / colbycdoyle   Glen Wilson:   / glenmwilson   Curry, Cheese, and Vegemite: The Google Ads Aficionados videos:    • Curry, Cheese, & Vegemite: The Google...  0:00 Intro0:33 Copywriting Made Faster & Smarter with Google Gemini Advanced5:08 Google Gemini Deep Research9:49 Custom AI Agents16:11 Scaling Google Shopping Ads with automation20:45 Negative keywords for PMaxRelated videos:💣 Google Ad Copy Hack Using Google Natural Language Tool and ChatGPT:    • 💣 Google Ads Copy Hack Using Google N...  🔥 Proven Method to Evaluating Ad Copy for Success:    • 🔥 Proven Method to Evaluating Ad Copy...   👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: https://sol8.com/book/📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.--------------------------------------------------⬇️️ You can find us here ⬇️️:Website: https://sol8.com/X: https://x.com/solutions_8Instagram:   / solutions_8   Facebook:   / solutions8llc   LinkedIn:   / solutions-8   #digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

In this episode of Curry, Cheese, and Vegemite (without the Curry), Colby and Glen share their insights on the shift from Video Action Campaigns to Demand Gen. They also talk about the penalties from Google for marketers using misleading landing pages. Learn more about the Google Ads updates and how you can prepare as a marketer, watch the video now.Connect with The Google Ads Aficionados on LinkedIn:Usama Khan:   /    Colby Doyle:   /    Glen Wilson:   /    Curry, Cheese, and Vegemite: The Google Ads Aficionados videos:    • Curry, Cheese, & Vegemite: The Google...  Related videos:💣 Google Ads Update Reaction: Video Action Campaigns Are Being Upgraded to Demand Gen?!    • 💣 Google Ads Update Reaction: Video A...   💰 Should You Use a Dedicated Landing Page?    • 💰 Should You Use a Dedicated Landing ...   👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: https://sol8.com/book/📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.--------------------------------------------------⬇️️ You can find us here ⬇️️:Website: https://sol8.com/X: https://x.com/solutions_8Instagram:   / solutions_8   Facebook:   / solutions8llc   LinkedIn:   / solutions-8   #digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

Return on Ad Spend (ROAS) is a useful baseline when measuring digital marketing success, but the ROAS numbers from in-app data can be misleading. In this episode of Curry, Cheese, and Vegemite: The Google Ads Aficionados videos, our experts discuss the challenges marketers face when calculating their ROAS, how understanding multi-touch attribution helps determine your campaign performance, and more.Watch Part 1 here:✅ Digital Marketing Basics Part 1: Understanding CAC, nCAC, LTV:    • ✅ Digital Marketing Basics Part 1: Un...  Connect with The Google Ads Aficionados on LinkedIn:Usama Khan:   / usama-khan-mk   Colby Doyle:   / colbycdoyle   Glen Wilson:   / glenmwilson   Curry, Cheese, and Vegemite: The Google Ads Aficionados videos:    • Curry, Cheese, & Vegemite: The Google...  Related videos:🔥 Measure Your Campaign Success Beyond ROAS:    • 🔥 Measure Your Campaign Success Beyon...  How to Measure Success in Google Ads:    • How to Measure Success in Google Ads   💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER):    • 💣 The Secret to Google Ads Success: M...   🚀 Measuring Ad Success: Key Business Metrics Beyond CPA and ROAS:    • 🚀 Measuring Ad Success: Key Business ...  0:00 Intro0:38 Digital Marketing Basics Part 2: Understanding Return on Ad Spend4:03 In-platform metrics are lies8:08 Usama’s biggest red flag when doing an account audit👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: https://sol8.com/book/📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.--------------------------------------------------⬇️️ You can find us here ⬇️️:Website: https://sol8.com/X: https://x.com/solutions_8Instagram:   / solutions_8   Facebook:   / solutions8llc   LinkedIn:   / solutions-8   #digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

Dive deep into the importance of understanding and leveraging key metrics like Customer Acquisition Cost (CAC), New Customer Acquisition Cost (nCAC), and Lifetime Value (LTV) to scale your business effectively.In this episode of Curry, Cheese, and Vegemite: The Google Ads Aficionados, our experts discuss key metrics beyond just definition. They talk about how to apply them effectively for business success, how each influences growth, and how to calculate projected profitability. They also share strategies to scale more effectively. Watch this video now.Connect with The Google Ads Aficionados on LinkedIn:Usama Khan:   / usama-khan-mk   Colby Doyle:   / colbycdoyle   Glen Wilson:   / glenmwilson   Curry, Cheese, and Vegemite: The Google Ads Aficionados videos:    • Curry, Cheese, & Vegemite: The Google...  Related videos:🚀 Mastering Digital Marketing Metrics: What to Focus On:    • 🚀 Mastering Digital Marketing Metrics...   💸 Why You Should Not Rely on In-App Metrics:    • 💸 Why You Should Not Rely on In-App M...   🔥 Measure Your Campaign Success Beyond ROAS:    • 🔥 Measure Your Campaign Success Beyon...   💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER):    • 💣 The Secret to Google Ads Success: M...   0:00 Intro0:41 Digital Marketing Basics Part 1: Understanding CAC, nCAC, LTV4:47 Benchmarking metrics10:16 Knowing your growth-defining metric11:30 Projecting profitability 19:57 Metrics and strategies to focus on👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: https://sol8.com/book/📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.--------------------------------------------------⬇️️ You can find us here ⬇️️:Website: https://sol8.com/X: https://x.com/solutions_8Instagram:   / solutions_8   Facebook:   / solutions8llc   LinkedIn:   / solutions-8   #digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

Meta’s Advantage+ Custom Audience is an optimization that expands your selected audience with the aim of better performance. Is this true? Our Meta Ads Manager, Nick Ewing, shares his experience with enabling the Advantage+ Custom Audience optimization that proved otherwise. Watch this video now if you’re thinking of enabling the optimization.Related videos:✅ The Best Way to Track Shopify Sales for Meta Ads and Google Ads:    • ✅ The Best Way to Track Shopify Sales...   💸 How to Run Advantage+ Shopping Campaigns for Success:    • 💸 How to Run Advantage+ Shopping Camp...   💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 1:    • 💣 Optimal Meta Ads Setup: L1, L2, & L...   💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 2:    • 💣 Optimal Meta Ads Setup: L1, L2, & L...   💸 Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend:    • 💸 Meta Ads Case Study: Doubling ROAS ...   👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: https://sol8.com/book/📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.--------------------------------------------------⬇️️ You can find us here ⬇️️:Website: https://sol8.com/X: https://x.com/solutions_8Instagram:   / solutions_8   Facebook:   / solutions8llc   LinkedIn:   / solutions-8   #digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

The rise of AI tools is evident more than ever this 2025. While some still fear AI replacing the workforce, our Google Ads Aficionados highlight the use of AI tools as assistants rather than replacements in digital marketing. In this video, Usama, Colby, and Glen share promising AI tools marketers can use to enhance processes, automate research, and streamline content production. They also discuss the competitive advantage that can result in the early adoption of AI tools and other benefits. Watch this video to learn more.Connect with The Google Ads Aficionados on LinkedIn:Usama Khan:   /    Colby Doyle:   /    Glen Wilson:   /    Curry, Cheese, and Vegemite: The Google Ads Aficionados videos:    • Curry, Cheese, & Vegemite: The Google...  Related videos:🚀 Tool to Watch out for: Vizly | The Google Ads Aficionados🤖 AI in Google Ads: Is It Right for Your Business?💰 Google Ads Strategy Using AI To Outrank The Biggest Competitors0:00 Intro0:44 The Future of Marketing with AI: Tools to Look Out for in 20255:44 OpenAI Sora and Google Veo 29:38 Creating creatives with the use of AI12:06 Will AI tools replace marketers?14:00 The competitive advantage of adopting AI👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: https://sol8.com/book/📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.--------------------------------------------------⬇️️ You can find us here ⬇️️:Website: https://sol8.com/X: https://x.com/solutions_8Instagram:   / solutions_8   Facebook:   / solutions8llc   LinkedIn:   / solutions-8   #digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

Before setting a CPC cap on your Google Ads campaigns, dive into our Google Ads Aficionados' insights. They talk about the importance of understanding Google's algorithm before CPC capping, the trends and factors that impact CPC, the approach and bid strategies Usama, Colby, and Glen recommend to generate demand depending on your budget, and more. Watch this video now.Connect with The Google Ads Aficionados on LinkedIn:Usama Khan:   / usama-khan-mk   Colby Doyle:   / colbycdoyle   Glen Wilson:   / glenmwilson   Related videos:💣 Google Ads Standard Shopping With Performance Max Strategy to Lower CPCs:    • 💣 Google Ads Standard Shopping With P...  💰 How to Lower Your Google Ads CPC:    • 💰 How to Lower Your Google Ads CPC  💸 Why You Should Not Rely on In-App Metrics:    • 💸 Why You Should Not Rely on In-App M...  0:00 Intro0:39 Is CPC Capping Right for Your Google Ads Campaign?2:50 At what point should you control the CPC?4:32 Understanding Google's algorithm 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: https://sol8.com/book/📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.--------------------------------------------------⬇️️ You can find us here ⬇️️:Website: https://sol8.com/X: https://x.com/solutions_8Instagram:   / solutions_8   Facebook:   / solutions8llc   LinkedIn:   / solutions-8   #digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads