The Google Ads Podcast

Is your client unhappy with results? Learn how to rebuild trust, realign expectations, and set the right communication frequency for every client relationship in digital marketing and Google Ads. Watch this video now as our Account Manager, Tressy Dsouza, with our Marketing Director, Bryan Caranto, share valuable insights to help boost your client management skills.Connect with Tressy on LinkedIn:   / tressy-dsouza-81964784  Connect with Bryan on LinkedIn:   / brcaranto   Related videos:🚀 Client Management Basics: Onboarding Clients & Setting Expectations For Success:    • 🚀 Client Management Basics: Onboarding Cli...   ✅ To-Dos on Your First Call With a New Client:    • ✅ To-Dos on Your First Call With a New Client  🔥 Google Ads Management: Dealing with Frustrated Clients Due To Sales Challenges:    • 🔥 Google Ads Management: Dealing with Frus...  🤝 What We've Learned About Effective Client Management:    • 🤝 What We've Learned About Effective Clien...   🔥 The Most Important Conversations To Have With Lead Gen Clients:    • 🔥 The Most Important Conversations To Have...  👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: https://sol8.com/book/📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.--------------------------------------------------⬇️️ You can find us here ⬇️️:Website: https://sol8.com/X: https://x.com/solutions_8Instagram:   / solutions_8   Facebook:   / solutions8llc   LinkedIn:   / solutions-8   #digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

Discover the secrets to effective client onboarding and setting performance expectations. Learn how to tailor your communication style to fit diverse client personalities and technical backgrounds. Explore the delicate balance of managing client relationships in Google Ads, where knowledge can sometimes lead to premature decisions. Gain insights on ensuring long-term client satisfaction by starting off on the right foot. Perfect for anyone looking to enhance their client management skills!

Ever wonder how to juggle client requests, keep them in the loop, and tackle those tough conversations? Our Account Manager, Tressy Dsouza, with our Marketing Director, Bryan Caranto, share her proven system for digital marketing and Google Ads client management. Learn how to establish firm boundaries without sacrificing responsiveness, leverage powerful tools for transparent campaign updates, and confidently navigate tough discussions about budget adjustments or strategic changes when results aren't aligning. Watch this video now.Connect with Tressy on LinkedIn:   / tressy-dsouza-81964784  Connect with Bryan on LinkedIn:   / brcaranto   Related videos:💣 Client Management Tips: How to Win Back Unhappy Clients & Master Communication Cadence:    • 💣 Client Management Tips: How to Win Back ...   🚀 Client Management Basics: Onboarding Clients & Setting Expectations For Success:    • 🚀 Client Management Basics: Onboarding Cli...   ✅ To-Dos on Your First Call With a New Client:    • ✅ To-Dos on Your First Call With a New Client  🔥 Google Ads Management: Dealing with Frustrated Clients Due To Sales Challenges:    • 🔥 Google Ads Management: Dealing with Frus...  🤝 What We've Learned About Effective Client Management:    • 🤝 What We've Learned About Effective Clien...   👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: https://sol8.com/book/📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.--------------------------------------------------⬇️️ You can find us here ⬇️️:Website: https://sol8.com/X: https://x.com/solutions_8Instagram:   / solutions_8   Facebook:   / solutions8llc   LinkedIn:   / solutions-8   #digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

Is funnel marketing still relevant in 2025? The discussion dives into how the landscape has changed, emphasizing creative targeting over traditional methods. With budget constraints, prioritizing awareness and remarketing is crucial for smaller businesses. Listeners also learn effective ad strategies, including the timing of transitioning from awareness to conversion campaigns. The insights shared provide a fresh perspective on navigating the evolving digital marketing world.

Starting a new business is exciting, but getting your first customers can be tough. In this quick video, our Meta Ads Manager, Jonathan Paquin, will explain how to reach new people, what kind of ads to show those who already know you, and the best ways to build your audience from scratch to turn viewers into loyal customers.Our Marketing Director, Bryan Caranto, asks our Meta Ads experts your questions! So don't hesitate to type away in the comment section below.The viewer's question is from this video:    • 💣 Quick Guide on the Meta Ads L0, L1, L2, ...   Related videos:💰 Master Your Marketing Funnel: Budget Allocation, L2/L3 Link, & Key Metrics:    • 💰 Master Your Marketing Funnel: Budget All...   ✅ The Best Way to Track Shopify Sales for Meta Ads and Google Ads:    • ✅ The Best Way to Track Shopify Sales for ...   💰 Boost ROI: Using KPIs to Diagnose Meta & Google Ads Issues Like a Pro:    • 💰 Boost ROI: Using KPIs to Diagnose Meta &...   👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: https://sol8.com/book/📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.--------------------------------------------------⬇️️ You can find us here ⬇️️:Website: https://sol8.com/X: https://x.com/solutions_8Instagram:   / solutions_8   Facebook:   / solutions8llc   LinkedIn:   / solutions-8   #digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

Want to master your marketing funnel? Our Meta Ads Manager, Jonathan Paquin, shares how to budget effectively, understanding the important link between L2 and L3, and the key metrics to track for optimal results.Our Marketing Director, Bryan Caranto, asks our Meta Ads experts your questions! So don't hesitate to type away in the comment section below.The viewer's question is from this video:    • 💣 Quick Guide on the Meta Ads L0, L1, L2, ...   Related videos: 🧐 Using the Same Meta Pixel for Different Ad Accounts:    • 🧐 Using the Same Meta Pixel for Different ...   🧐 Meta Ads Optimization: Should You Enable Advantage+ Custom Audience?    • 🧐 Meta Ads Optimization: Should You Enable...   ✅ The Best Way to Track Shopify Sales for Meta Ads and Google Ads:    • ✅ The Best Way to Track Shopify Sales for ...   💰 Boost ROI: Using KPIs to Diagnose Meta & Google Ads Issues Like a Pro:    • 💰 Boost ROI: Using KPIs to Diagnose Meta &...   👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: https://sol8.com/book/📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.--------------------------------------------------⬇️️ You can find us here ⬇️️:Website: https://sol8.com/X: https://x.com/solutions_8Instagram:   / solutions_8   Facebook:   / solutions8llc   LinkedIn:   / solutions-8   #digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

John Moran, a Google Ads expert from Solutions 8, shares his innovative methods for analyzing low-performing search terms. He highlights how to uncover surprising insights that traditional dashboard metrics might overlook. John emphasizes the importance of branded searches and discusses strategies to optimize ad spend for improved conversion rates. His approach reveals that some campaigns may perform better than they appear, offering listeners a fresh perspective on PPC management.

Nick Ewing, a Google Ads expert at Solutions 8, dives into customer acquisition costs in this engaging discussion. He highlights the importance of KPIs for spotting issues like high CPAs and low ROAS. The conversation explores optimizing customer lifetime value and average order value to guide strategies. Ewing critiques ineffective email marketing tactics and promotes integrating SEO and conversion rate optimization. He also discusses the unique challenges of seasonal fashion marketing and the need for tailored strategies to enhance profitability.

Discover how custom labels work in Google Ads. Our Account Manager, Tressy Dsouza, talks about how long custom labels take to activate, how to use multiple labels for advanced product segmentation, and what happens if your product titles change. She also highlights the best practices for setting up dynamic feed rules that automatically adjust as your product data evolves.Our Marketing Director, Bryan Caranto, asks our Google Ads experts your questions! So don't hesitate to type away in the comment section below.Connect with Tressy on LinkedIn:   / tressy-dsouza-81964784  Related video :🔥 How to Create Custom Labels Using Google Merchant Center:    • 🔥 How to Create Custom Labels Using G...  0:00 Intro0:18 Custom Labels in Google Ads Activation Time, Using Multiples & What If Product Titles Change1:52 How to use multiple custom labels2:51 What happens to my custom labels if my product titles change?👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: https://sol8.com/book/📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.--------------------------------------------------⬇️️ You can find us here ⬇️️:Website: https://sol8.com/X: https://x.com/solutions_8Instagram:   / solutions_8   Facebook:   / solutions8llc   LinkedIn:   / solutions-8   #digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

Nick Ewing, a Meta Ads Manager at Solutions 8, shares insightful strategies for boosting ad performance on Meta and Google Ads. He introduces two powerful models for optimizing budget allocation based on Average Order Value (AOV) and Cost Per Acquisition (CPA). Ewing emphasizes the significance of Key Performance Indicators (KPIs) in diagnosing and addressing campaign issues. Discover how to improve ROI and effectively manage budgets for both new and returning customers in this engaging conversation!