The Google Ads Podcast Is CPC Capping Right for Your Google Ads Campaign?
Before setting a CPC cap on your Google Ads campaigns, dive into our Google Ads Aficionados' insights. They talk about the importance of understanding Google's algorithm before CPC capping, the trends and factors that impact CPC, the approach and bid strategies Usama, Colby, and Glen recommend to generate demand depending on your budget, and more. Watch this video now.
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0:00 Intro
0:39 Is CPC Capping Right for Your Google Ads Campaign?
2:50 At what point should you control the CPC?
4:32 Understanding Google's algorithm
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