The Google Ads Podcast

Discover how custom labels work in Google Ads. Our Account Manager, Tressy Dsouza, talks about how long custom labels take to activate, how to use multiple labels for advanced product segmentation, and what happens if your product titles change. She also highlights the best practices for setting up dynamic feed rules that automatically adjust as your product data evolves.Our Marketing Director, Bryan Caranto, asks our Google Ads experts your questions! So don't hesitate to type away in the comment section below.Connect with Tressy on LinkedIn:   / tressy-dsouza-81964784  Related video :🔥 How to Create Custom Labels Using Google Merchant Center:    • 🔥 How to Create Custom Labels Using G...  0:00 Intro0:18 Custom Labels in Google Ads Activation Time, Using Multiples & What If Product Titles Change1:52 How to use multiple custom labels2:51 What happens to my custom labels if my product titles change?👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: https://sol8.com/book/📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.--------------------------------------------------⬇️️ You can find us here ⬇️️:Website: https://sol8.com/X: https://x.com/solutions_8Instagram:   / solutions_8   Facebook:   / solutions8llc   LinkedIn:   / solutions-8   #digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

Nick Ewing, a Meta Ads Manager at Solutions 8, shares insightful strategies for boosting ad performance on Meta and Google Ads. He introduces two powerful models for optimizing budget allocation based on Average Order Value (AOV) and Cost Per Acquisition (CPA). Ewing emphasizes the significance of Key Performance Indicators (KPIs) in diagnosing and addressing campaign issues. Discover how to improve ROI and effectively manage budgets for both new and returning customers in this engaging conversation!

Our Google Ads Aficionados share their experiences with Google’s generative AI, and spoiler: the results aren’t great. This includes the lack of control over Google’s automatic asset creation tool. They also talk about other AI developments like Grok, the AI model by Elon Musk. Watch this video as Colby, Usama, and Glen discuss (with skepticism and excitement) the future of marketing with AI.Connect with The Google Ads Aficionados on LinkedIn:Usama Khan:   / usama-khan-mk   Colby Doyle:   / colbycdoyle   Glen Wilson:   / glenmwilson   Curry, Cheese, and Vegemite: The Google Ads Aficionados videos:    • Curry, Cheese, & Vegemite: The Google...  Related videos:🚀 The Future of Marketing with AI: Tools to Look Out for in 2025:    • 🚀 The Future of Marketing with AI: To...   🚀 Tool to Watch out for: Vizly | The Google Ads Aficionados:    • 🚀 Tool to Watch out for: Vizly | The ...   🤖 AI in Google Ads: Is It Right for Your Business?    • 🤖 AI in Google Ads: Is It Right for Y...   💰 Google Ads Strategy Using AI To Outrank The Biggest Competitors:    • 💰 Google Ads Strategy Using AI To Out...   0:00 Intro0:39 Google Ads Aficionados Insights on Generative AI in Performance Max & AI Tools like Grok 3:28 The issue of asset control10:32 Grok: The smartest AI in the world?👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: https://sol8.com/book/📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.--------------------------------------------------⬇️️ You can find us here ⬇️️:Website: https://sol8.com/X: https://x.com/solutions_8Instagram:   / solutions_8   Facebook:   / solutions8llc   LinkedIn:   / solutions-8   #digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

The discussion dives into the nuances of custom goals and conversion actions, highlighting their impact on campaign performance. Listeners learn how to fine-tune their marketing funnels and the benefits of secondary conversion actions. Emerging attribution options are explored, showcasing innovative methods to optimize campaigns. The complexities of tracking conversions in today's digital landscape are addressed, along with expert tips to navigate these challenges effectively.

Discover the three key attribution settings in Google Ads: click-through, engage-view, and view-through, and learn how to align them with your business goals. Tailor your strategies based on product types and recognize the critical role of brand awareness in conversions. Dive into mastering ROAS in YouTube campaigns, focusing on performance metrics for optimal results. Uncover the nuances of optimizing conversion settings for both lead generation and e-commerce, prioritizing quality over quantity for enhanced campaign performance.

Learn how Google Gemini Advanced can help you from writing effective ad copy, creating search terms, audience targeting, to automating your shopping feed. Watch this video now.In this episode of Curry, Cheese, and Vegemite (without the Curry), Colby and Glen talk about the power of Google Gemini Advanced in making copywriting smarter and faster to scale your campaigns. They also share some Google Ads updates and their initial insights.Connect with The Google Ads Aficionados on LinkedIn:Usama Khan:   / usama-khan-mk   Colby Doyle:   / colbycdoyle   Glen Wilson:   / glenmwilson   Curry, Cheese, and Vegemite: The Google Ads Aficionados videos:    • Curry, Cheese, & Vegemite: The Google...  0:00 Intro0:33 Copywriting Made Faster & Smarter with Google Gemini Advanced5:08 Google Gemini Deep Research9:49 Custom AI Agents16:11 Scaling Google Shopping Ads with automation20:45 Negative keywords for PMaxRelated videos:💣 Google Ad Copy Hack Using Google Natural Language Tool and ChatGPT:    • 💣 Google Ads Copy Hack Using Google N...  🔥 Proven Method to Evaluating Ad Copy for Success:    • 🔥 Proven Method to Evaluating Ad Copy...   👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: https://sol8.com/book/📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.--------------------------------------------------⬇️️ You can find us here ⬇️️:Website: https://sol8.com/X: https://x.com/solutions_8Instagram:   / solutions_8   Facebook:   / solutions8llc   LinkedIn:   / solutions-8   #digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

In this episode of Curry, Cheese, and Vegemite (without the Curry), Colby and Glen share their insights on the shift from Video Action Campaigns to Demand Gen. They also talk about the penalties from Google for marketers using misleading landing pages. Learn more about the Google Ads updates and how you can prepare as a marketer, watch the video now.Connect with The Google Ads Aficionados on LinkedIn:Usama Khan:   /    Colby Doyle:   /    Glen Wilson:   /    Curry, Cheese, and Vegemite: The Google Ads Aficionados videos:    • Curry, Cheese, & Vegemite: The Google...  Related videos:💣 Google Ads Update Reaction: Video Action Campaigns Are Being Upgraded to Demand Gen?!    • 💣 Google Ads Update Reaction: Video A...   💰 Should You Use a Dedicated Landing Page?    • 💰 Should You Use a Dedicated Landing ...   👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: https://sol8.com/book/📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.--------------------------------------------------⬇️️ You can find us here ⬇️️:Website: https://sol8.com/X: https://x.com/solutions_8Instagram:   / solutions_8   Facebook:   / solutions8llc   LinkedIn:   / solutions-8   #digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

Dive into the intriguing world of Return on Ad Spend (ROAS) and discover why it can be misleading if taken at face value. Learn how multi-touch attribution sheds light on true campaign performance and customer intent. The discussion reveals common pitfalls that marketers face when calculating ROAS and emphasizes the importance of a holistic approach to advertising metrics. Understanding these nuances can lead to better insights and ultimately, healthier business growth. Tune in for valuable strategies to enhance your digital marketing efforts!

Explore the crucial metrics of Customer Acquisition Cost (CAC), New Customer Acquisition Cost (nCAC), and Lifetime Value (LTV) for scaling your business. Dive into how to apply these metrics for real-world success, enhance profitability projections, and optimize your marketing strategies. Discover the balance between costs and customer value, plus the importance of a structured sales process. With a sprinkle of humor, the discussion wraps up with tips on enhancing customer retention and maximizing growth.

Meta’s Advantage+ Custom Audience is an optimization that expands your selected audience with the aim of better performance. Is this true? Our Meta Ads Manager, Nick Ewing, shares his experience with enabling the Advantage+ Custom Audience optimization that proved otherwise. Watch this video now if you’re thinking of enabling the optimization.Related videos:✅ The Best Way to Track Shopify Sales for Meta Ads and Google Ads:    • ✅ The Best Way to Track Shopify Sales...   💸 How to Run Advantage+ Shopping Campaigns for Success:    • 💸 How to Run Advantage+ Shopping Camp...   💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 1:    • 💣 Optimal Meta Ads Setup: L1, L2, & L...   💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 2:    • 💣 Optimal Meta Ads Setup: L1, L2, & L...   💸 Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend:    • 💸 Meta Ads Case Study: Doubling ROAS ...   👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: https://sol8.com/book/📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.--------------------------------------------------⬇️️ You can find us here ⬇️️:Website: https://sol8.com/X: https://x.com/solutions_8Instagram:   / solutions_8   Facebook:   / solutions8llc   LinkedIn:   / solutions-8   #digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads