The Google Ads Podcast

This discussion explores how Google Ads adjusts bids based on past performance, sometimes inflating CPC when campaigns perform well. Advertisers can manipulate bidding strategies to control costs and scale efficiently. A case study on a high-end Persian rug store highlights the limitations of Google Ads for local businesses, with experts suggesting localized Meta campaigns, geo-fencing, and high-visual outreach as better alternatives. The key takeaway: understanding Google’s bidding behavior is crucial for maximizing ad performance and exploring multi-channel strategies.Chapters:00:00 Introduction to ROAS and CPC00:42 Leveraging CPC for Better Performance01:36 Case Studies and Examples02:21 Manual vs Automated Bidding04:08 Challenges in Tracking and Attribution05:03 Local Campaign Strategies05:57 Optimizing for High-Value Items06:48 Proposed Solutions and Recommendations08:46 Conclusion and Final Thoughts👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/👉 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.--------------------------------------------------⬇️️ You can find us here ⬇️️:Website: https://sol8.com/Twitter:   / solutions_8   Instagram:   / solutions_8   Facebook:   / solutions8llc   LinkedIn:   / solutions-8   #digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

This episode exposes the pitfalls of relying on Performance Max (PMAX) campaigns and misleading in-app ROAS metrics. Instead of letting Google’s AI dictate success, marketers must focus on real business health—profitability and growth. The discussion highlights PMAX’s limits for expansion, the importance of third-party attribution, and why agencies should educate clients before making disruptive changes. The key takeaway? Success isn’t about ROAS—it’s about actual profit.Chapters:00:00 Introduction: Reflecting on Pre-PMAX Strategies00:34 Educate Before You Disrupt: Client Communication00:44 Performance Max vs. Standard Shopping01:15 The Importance of Client's Bank Account Health01:42 Challenges with Performance Max02:46 Case Study: Agency Performance Evaluation04:28 Measuring Business Health Over ROAS06:35 Benchmarking and Scaling StrategiesThis is a clip from one of our You vs. Google Mastermind. 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/  👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/👉 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.--------------------------------------------------⬇️️ You can find us here ⬇️️:Website: https://sol8.com/Twitter:   / solutions_8   Instagram:   / solutions_8   Facebook:   / solutions8llc   LinkedIn:   / solutions-8   #digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

Struggling with low conversions in Google Ads? Discover a powerful strategy to enhance your lead generation campaigns. Learn how to effectively manage multiple campaigns using a shared bid portfolio. Emphasize autonomy for successful campaigns while ensuring smart budget management. Dive into performance assessment techniques and thematic segmentation to optimize results. Get tips to let your campaigns work independently while boosting conversions!

Dive into the challenges of tracking Google Ads conversions and how to deal with them in this episode of Curry, Cheese, and Vegemite. Our Google Ads Aficionados talk about the common issues with conversion tracking and one unique issue Usama recently encountered. They then discuss the importance of tracking correct data, how to do so, and how to use that data to optimize your campaigns. They also talk about the future of AI and the possible changes it can make for data analysis and the future of marketing with AI in 2025. Watch the video now.Connect with The Google Ads Aficionados on LinkedIn:Usama Khan:   / usama-khan-mk   Colby Doyle:   / colbycdoyle   Glen Wilson:   / glenmwilson   Related videos:🚀 Tool to Watch out for: Vizly | The Google Ads Aficionados🚀 Quick Guide on Keyword Strategy for Low Target ROAS Bidding🤖 AI in Google Ads: Is It Right for Your Business?💰 Google Ads Strategy Using AI To Outrank The Biggest CompetitorsGuide to Google Ads Bidding Strategies:    • Guide to Google Ads Bidding Strategies   0:00 Intro0:38 Google Ads Conversion Tracking Problems & How to Deal With Them1:15 Artificial General Intelligence (AGI) forecast for 20254:01 The importance of tracking5:09 The fundamentals of tracking lead gen ads 10:31 When should you optimize to automated bidding strategies13:12 Keyword strategy tips👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: https://sol8.com/book/📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.--------------------------------------------------⬇️️ You can find us here ⬇️️:Website: https://sol8.com/X: https://x.com/solutions_8Instagram:   / solutions_8   Facebook:   / solutions8llc   LinkedIn:   / solutions-8   #digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

Dive into the challenges of tracking Google Ads conversions and how to deal with them in this episode of Curry, Cheese, and Vegemite. Our Google Ads Aficionados talk about the common issues with conversion tracking and one unique issue Usama recently encountered. They then discuss the importance of tracking correct data, how to do so, and how to use that data to optimize your campaigns. They also talk about the future of AI and the possible changes it can make for data analysis and the future of marketing with AI in 2025. Watch the video now.Connect with The Google Ads Aficionados on LinkedIn:Usama Khan:   / usama-khan-mk   Colby Doyle:   / colbycdoyle   Glen Wilson:   / glenmwilson   Related videos:🚀 Tool to Watch out for: Vizly | The Google Ads Aficionados🚀 Quick Guide on Keyword Strategy for Low Target ROAS Bidding🤖 AI in Google Ads: Is It Right for Your Business?💰 Google Ads Strategy Using AI To Outrank The Biggest CompetitorsGuide to Google Ads Bidding Strategies:    • Guide to Google Ads Bidding Strategies   0:00 Intro0:38 Google Ads Conversion Tracking Problems & How to Deal With Them1:15 Artificial General Intelligence (AGI) forecast for 20254:01 The importance of tracking5:09 The fundamentals of tracking lead gen ads 10:31 When should you optimize to automated bidding strategies13:12 Keyword strategy tips👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: https://sol8.com/book/📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.--------------------------------------------------⬇️️ You can find us here ⬇️️:Website: https://sol8.com/X: https://x.com/solutions_8Instagram:   / solutions_8   Facebook:   / solutions8llc   LinkedIn:   / solutions-8   #digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

In this episode of Curry, Cheese, and Vegemite, our Google Ads Aficionados talk about the incredible tool developed by a former NASA engineer that can help you streamline campaign insights. The tool can process large data sets and generate insights without requiring complex technical skills. They also talk about how AI is changing data analysis for marketers, the future of marketing with AI, and the Black Friday sales madness worldwide. Watch this video now.Connect with The Google Ads Aficionados on LinkedIn:Usama Khan:   / usama-khan-mk   Colby Doyle:   / colbycdoyle   Glen Wilson:   / glenmwilson   0:00 Intro1:02 Tool to Watch out for: Vizly | The Google Ads Aficionados4:29 The future of AI in the world of digital marketing8:11 Shopify Black Friday realtime sales 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/👉 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.--------------------------------------------------⬇️️ You can find us here ⬇️️:Website: https://sol8.com/Twitter:   / solutions_8   Instagram:   / solutions_8   Facebook:   / solutions8llc   LinkedIn:   / solutions-8   #digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

As the U.S. Department of Justice takes action against Google's search monopoly, The Google Ads Aficionados explore how this could shake how Google operates, its implications on advertisers and the future of digital advertising. Watch this episode of Curry, Cheese, and Vegemite now.Connect with The Google Ads Aficionados on LinkedIn:Usama Khan:   / usama-khan-mk   Colby Doyle:   / colbycdoyle   Glen Wilson:   / glenmwilson   0:00 Intro1:02 DOJ vs. The Google Search Monopoly 2:51 Google’s monopoly extends to the Display Network 6:52 Tool that helps with fraud detection👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/👉 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.--------------------------------------------------⬇️️ You can find us here ⬇️️:Website: https://sol8.com/Twitter:   / solutions_8   Instagram:   / solutions_8   Facebook:   / solutions8llc   LinkedIn:   / solutions-8   #digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

If you're struggling with what steps to take now that the sales and promotions have wound down, Ari and Priyanka are here to reveal how to start the year right to achieve post-holiday marketing success. Watch this video now.In this video, our Social Media Manager, Ari Paulin, and our Client Creative Manager, Priyanka Lakha, share strategies to stay relevant and connect with their audience after the holiday season. They emphasize the power of creating genuine connections rather than just giving discounts. Focusing on emotional engagement, staying consistent on social media, offering personalized follow-ups, and embracing authentic content are some tips they share to help create loyal advocates and help your business succeed.Connect with Ari on LinkedIn:   / aripaulinsocial  Connect with Priyanka on LinkedIn:   / priyanka-lakha-642394130  Related videos:🔥 The Power of Social Media in Paid Advertising:    • 🔥 The Power of Social Media in Paid A...   💰 Tips to Boost Your Holiday Sales With Google Ads Campaigns:    • 💰 Tips to Boost Your Holiday Sales Wi...   💸 The Google Ads Aficionados: Google Ads Strategies Before Launching a Sale:    • 💸 The Google Ads Aficionados: Google ...   0:00 Intro0:21 Post-holiday Marketing Success: How to Stay Relevant and Boost Sales After the Holiday Season3:21 Don't become a "discount brand"6:19 Relatable and affordable content8:41 How often should you update your product/service photos?👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/👉 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.--------------------------------------------------⬇️️ You can find us here ⬇️️:Website: https://sol8.com/Twitter:   / solutions_8   Instagram:   / solutions_8   Facebook:   / solutions8llc   LinkedIn:   / solutions-8   #digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

If you're preparing for a major sales event or you feel your Black Friday ads could have been better, our Google Ads Aficionados are here to help! Usama, Colby, and Glen share effective strategies to optimize Google Ads campaigns even before the sale begins. Watch the video now. Connect with The Google Ads Aficionados on LinkedIn:Usama Khan:   /    Colby Doyle:   /    Glen Wilson:   / glenmwilson   0:00 Intro1:02 The Google Ads Aficionados: Google Ads Strategies Before Launching a Sale2:47 Get the basics right5:45 Prime the audience early9:27 Portfolio Bid and Budget Strategy👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/👉 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.--------------------------------------------------⬇️️ You can find us here ⬇️️:Website: https://sol8.com/Twitter:   / solutions_8   Instagram:   / solutions_8   Facebook:   / solutions8llc   LinkedIn:   / solutions-8   #digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

Explore the importance of social media with your paid ads strategy. Ari and Priyanka talk about why social media is necessary for businesses to connect with their audience and provide value beyond promotional offers. Watch this video now.In this video, our Social Media Manager, Ari Paulin, and our Client Creative Manager, Priyanka Lakha, discuss that while paid ads can give you immediate sales, social media has the power to create long-term relationships with customers and eventually build a community around your product. They also discuss the misconceptions about running social media with paid ads, the challenges with effective messaging, how consistency can boost your brand’s reputation, and more. Discover how integrating social media can boost your brand awareness and drive long-term success.]Connect with Ari on LinkedIn:   / aripaulinsocial  Connect with Priyanka on LinkedIn:   / priyanka-lakha-642394130   Related videos:🚀 Mastering Digital Marketing Metrics: What to Focus On:    • 🚀 Mastering Digital Marketing Metrics...  🔥 John’s Recommended Multi-Touch Attribution Tool:    • 🔥 John’s Recommended Multi-Touch Attr...  💣 Never Waste Any of Your Content With This Hack:    • 💣 Never Waste Any of Your Content Wit...   0:00 Intro0:32 The Power of Social Media in Paid Advertising2:30 The challenge of effective messaging on social media4:18 Using social media to build a community7:14 Nurturing customer relationships for long-term success👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/👉 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.--------------------------------------------------⬇️️ You can find us here ⬇️️:Website: https://sol8.com/Twitter:   / solutions_8   Instagram:   / solutions_8   Facebook:   / solutions8llc   LinkedIn:   / solutions-8   #digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads