The Google Ads Podcast

The rise of AI tools is evident more than ever this 2025. While some still fear AI replacing the workforce, our Google Ads Aficionados highlight the use of AI tools as assistants rather than replacements in digital marketing. In this video, Usama, Colby, and Glen share promising AI tools marketers can use to enhance processes, automate research, and streamline content production. They also discuss the competitive advantage that can result in the early adoption of AI tools and other benefits. Watch this video to learn more.Connect with The Google Ads Aficionados on LinkedIn:Usama Khan:   /    Colby Doyle:   /    Glen Wilson:   /    Curry, Cheese, and Vegemite: The Google Ads Aficionados videos:    • Curry, Cheese, & Vegemite: The Google...  Related videos:🚀 Tool to Watch out for: Vizly | The Google Ads Aficionados🤖 AI in Google Ads: Is It Right for Your Business?💰 Google Ads Strategy Using AI To Outrank The Biggest Competitors0:00 Intro0:44 The Future of Marketing with AI: Tools to Look Out for in 20255:44 OpenAI Sora and Google Veo 29:38 Creating creatives with the use of AI12:06 Will AI tools replace marketers?14:00 The competitive advantage of adopting AI👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: https://sol8.com/book/📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.--------------------------------------------------⬇️️ You can find us here ⬇️️:Website: https://sol8.com/X: https://x.com/solutions_8Instagram:   / solutions_8   Facebook:   / solutions8llc   LinkedIn:   / solutions-8   #digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

Before setting a CPC cap on your Google Ads campaigns, dive into our Google Ads Aficionados' insights. They talk about the importance of understanding Google's algorithm before CPC capping, the trends and factors that impact CPC, the approach and bid strategies Usama, Colby, and Glen recommend to generate demand depending on your budget, and more. Watch this video now.Connect with The Google Ads Aficionados on LinkedIn:Usama Khan:   / usama-khan-mk   Colby Doyle:   / colbycdoyle   Glen Wilson:   / glenmwilson   Related videos:💣 Google Ads Standard Shopping With Performance Max Strategy to Lower CPCs:    • 💣 Google Ads Standard Shopping With P...  💰 How to Lower Your Google Ads CPC:    • 💰 How to Lower Your Google Ads CPC  💸 Why You Should Not Rely on In-App Metrics:    • 💸 Why You Should Not Rely on In-App M...  0:00 Intro0:39 Is CPC Capping Right for Your Google Ads Campaign?2:50 At what point should you control the CPC?4:32 Understanding Google's algorithm 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: https://sol8.com/book/📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.--------------------------------------------------⬇️️ You can find us here ⬇️️:Website: https://sol8.com/X: https://x.com/solutions_8Instagram:   / solutions_8   Facebook:   / solutions8llc   LinkedIn:   / solutions-8   #digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

Learn about the best product and market research tool within Google Merchant Center.Frank Schaefer, one of our dedicated Account Managers, shares a valuable tool in Google Merchant Center called the Best Sellers Report. He explains how to access this tool and how he uses it. Frank emphasizes its usefulness for product research, brand expansion, and trend analysis. Watch this video to learn about the Best Sellers Report tool and how you can use it to make informed decisions to help your business succeed.About the best sellers report: https://support.google.com/merchants/... Connect with Frank on LinkedIn:   / frankjschaefer   👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://sol8.com/ap/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------Connect with Kasim here: https://smartlink.metricool.com/publi... ⬇️️ You can find us here ⬇️️:Website: https://sol8.com/Twitter:   / solutions_8   Instagram:   / solutions_8   Facebook:   / solutions8llc   LinkedIn:   / solutions-8   #googleads #digitalmarketing #googleadsbestpractices #ppc

Are you struggling to maintain engagement and performance with your Meta Ads campaigns? The secret lies in understanding creative requirements. In this video, our Meta Ads Account Manager, Nick Ewing, shows you how to create high-performing and long-lasting ad content for the Meta Ads platform. Nick breaks down:The importance of constantly refreshing your creative contentHow to maximize raw footage to create multiple ad variationsOptimal content sizes for different placements (1x1, 4x5, 9x16, and more)Strategies for working effectively with clients on content creationThe power of continuous testing to find winning creativesWant to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/ 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://sol8.com/ap/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.--------------------------------------------------Connect with Kasim here: https://smartlink.metricool.com/publi... ⬇️️ You can find us here ⬇️️:Website: https://sol8.com/Twitter:   / solutions_8   Instagram:   / solutions_8   Facebook:   / solutions8llc   LinkedIn:   / solutions-8   #googleads #digitalmarketing #googleadsbestpractices #ppc

In this quick Google Ads guide, John Moran reveals how he transitions from Performance Max to Standard Shopping campaigns. He shares how he starts his Standard Shopping campaigns—categories, ad budget, other campaigns to create, etc. Watch this video now to learn how he leverages Performance Max to catapult the Standard Shopping campaigns to success. Related videos:🚀 Why I'm Moving Customers OFF of Performance Max:    • 🚀 Why I'm Moving Customers OFF of Per...   💣 Using Only Target ROAS Bidding for Standard Shopping Campaigns:    • 💣 Using Only Target ROAS Bidding for ...   💰 Google Ads Success From Performance Max to Standard Shopping:    • 💰 Google Ads Success From Performance...   💰 How We Doubled Revenue in Two Months by Switching From Performance Max to Standard Shopping:    • 💰 How We Doubled Revenue in Two Month...   🔥 Google Ads Strategy: Hypersegmentation of Standard Shopping Campaigns:    • 🔥 Google Ads Strategy: Hypersegmentat...   👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://sol8.com/ap/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------Connect with Kasim here: https://smartlink.metricool.com/publi... ⬇️️ You can find us here ⬇️️:Website: https://sol8.com/Twitter:   / solutions_8   Instagram:   / solutions_8   Facebook:   / solutions8llc   LinkedIn:   / solutions-8   #googleads #digitalmarketing #googleadsbestpractices #ppc

This discussion explores how Google Ads adjusts bids based on past performance, sometimes inflating CPC when campaigns perform well. Advertisers can manipulate bidding strategies to control costs and scale efficiently. A case study on a high-end Persian rug store highlights the limitations of Google Ads for local businesses, with experts suggesting localized Meta campaigns, geo-fencing, and high-visual outreach as better alternatives. The key takeaway: understanding Google’s bidding behavior is crucial for maximizing ad performance and exploring multi-channel strategies.Chapters:00:00 Introduction to ROAS and CPC00:42 Leveraging CPC for Better Performance01:36 Case Studies and Examples02:21 Manual vs Automated Bidding04:08 Challenges in Tracking and Attribution05:03 Local Campaign Strategies05:57 Optimizing for High-Value Items06:48 Proposed Solutions and Recommendations08:46 Conclusion and Final Thoughts👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/👉 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.--------------------------------------------------⬇️️ You can find us here ⬇️️:Website: https://sol8.com/Twitter:   / solutions_8   Instagram:   / solutions_8   Facebook:   / solutions8llc   LinkedIn:   / solutions-8   #digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

This episode exposes the pitfalls of relying on Performance Max (PMAX) campaigns and misleading in-app ROAS metrics. Instead of letting Google’s AI dictate success, marketers must focus on real business health—profitability and growth. The discussion highlights PMAX’s limits for expansion, the importance of third-party attribution, and why agencies should educate clients before making disruptive changes. The key takeaway? Success isn’t about ROAS—it’s about actual profit.Chapters:00:00 Introduction: Reflecting on Pre-PMAX Strategies00:34 Educate Before You Disrupt: Client Communication00:44 Performance Max vs. Standard Shopping01:15 The Importance of Client's Bank Account Health01:42 Challenges with Performance Max02:46 Case Study: Agency Performance Evaluation04:28 Measuring Business Health Over ROAS06:35 Benchmarking and Scaling StrategiesThis is a clip from one of our You vs. Google Mastermind. 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/  👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/👉 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.--------------------------------------------------⬇️️ You can find us here ⬇️️:Website: https://sol8.com/Twitter:   / solutions_8   Instagram:   / solutions_8   Facebook:   / solutions8llc   LinkedIn:   / solutions-8   #digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

Struggling with low conversions in Google Ads? Discover a powerful strategy to enhance your lead generation campaigns. Learn how to effectively manage multiple campaigns using a shared bid portfolio. Emphasize autonomy for successful campaigns while ensuring smart budget management. Dive into performance assessment techniques and thematic segmentation to optimize results. Get tips to let your campaigns work independently while boosting conversions!

Dive into the challenges of tracking Google Ads conversions and how to deal with them in this episode of Curry, Cheese, and Vegemite. Our Google Ads Aficionados talk about the common issues with conversion tracking and one unique issue Usama recently encountered. They then discuss the importance of tracking correct data, how to do so, and how to use that data to optimize your campaigns. They also talk about the future of AI and the possible changes it can make for data analysis and the future of marketing with AI in 2025. Watch the video now.Connect with The Google Ads Aficionados on LinkedIn:Usama Khan:   / usama-khan-mk   Colby Doyle:   / colbycdoyle   Glen Wilson:   / glenmwilson   Related videos:🚀 Tool to Watch out for: Vizly | The Google Ads Aficionados🚀 Quick Guide on Keyword Strategy for Low Target ROAS Bidding🤖 AI in Google Ads: Is It Right for Your Business?💰 Google Ads Strategy Using AI To Outrank The Biggest CompetitorsGuide to Google Ads Bidding Strategies:    • Guide to Google Ads Bidding Strategies   0:00 Intro0:38 Google Ads Conversion Tracking Problems & How to Deal With Them1:15 Artificial General Intelligence (AGI) forecast for 20254:01 The importance of tracking5:09 The fundamentals of tracking lead gen ads 10:31 When should you optimize to automated bidding strategies13:12 Keyword strategy tips👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: https://sol8.com/book/📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.--------------------------------------------------⬇️️ You can find us here ⬇️️:Website: https://sol8.com/X: https://x.com/solutions_8Instagram:   / solutions_8   Facebook:   / solutions8llc   LinkedIn:   / solutions-8   #digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

Dive into the challenges of tracking Google Ads conversions and how to deal with them in this episode of Curry, Cheese, and Vegemite. Our Google Ads Aficionados talk about the common issues with conversion tracking and one unique issue Usama recently encountered. They then discuss the importance of tracking correct data, how to do so, and how to use that data to optimize your campaigns. They also talk about the future of AI and the possible changes it can make for data analysis and the future of marketing with AI in 2025. Watch the video now.Connect with The Google Ads Aficionados on LinkedIn:Usama Khan:   / usama-khan-mk   Colby Doyle:   / colbycdoyle   Glen Wilson:   / glenmwilson   Related videos:🚀 Tool to Watch out for: Vizly | The Google Ads Aficionados🚀 Quick Guide on Keyword Strategy for Low Target ROAS Bidding🤖 AI in Google Ads: Is It Right for Your Business?💰 Google Ads Strategy Using AI To Outrank The Biggest CompetitorsGuide to Google Ads Bidding Strategies:    • Guide to Google Ads Bidding Strategies   0:00 Intro0:38 Google Ads Conversion Tracking Problems & How to Deal With Them1:15 Artificial General Intelligence (AGI) forecast for 20254:01 The importance of tracking5:09 The fundamentals of tracking lead gen ads 10:31 When should you optimize to automated bidding strategies13:12 Keyword strategy tips👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: https://sol8.com/book/📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.--------------------------------------------------⬇️️ You can find us here ⬇️️:Website: https://sol8.com/X: https://x.com/solutions_8Instagram:   / solutions_8   Facebook:   / solutions8llc   LinkedIn:   / solutions-8   #digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads