The Google Ads Podcast Free Media Efficiency Ratio (MER) Tracker Sheet
Improve your marketing efforts with this detailed Media Efficiency Ratio (MER) Tracker Sheet. Learn to analyze profitability metrics and track customer behavior across all your digital marketing platforms (Google Ads, Meta Ads, Shopify, etc.) so you can make data-driven decisions without relying on third-party attribution platforms. Nick also shares a cheap but detailed tool you can use to extract key metrics for better data analyzation. Watch this video now.
Download the detailed MER tracker sheet for FREE: https://docs.google.com/spreadsheets/...
0:00 Intro
0:16 Free Media Efficiency Ratio (MER) Tracker Sheet
6:10 Calculating profitability using COGS
13:38 Using Datadrew
17:51 RFM segments on Datadrew
22:00 Using the MER tracker for client presentations
👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/
👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/
👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/
🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN
👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?
Sign up for a FREE Growth Plan today: https://sol8.com/ap/
👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/
👉 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/
Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.
--------------------------------------------------
⬇️️ You can find us here ⬇️️:
Website: https://sol8.com/