The Google Ads Podcast The Key Performance Indicators (KPIs) You Should Share to Clients
Learn about the Key Performance Indicators (KPIs) you should share with clients as a digital marketing manager. Our Meta Ads Manager, Nick Ewing, also discusses the challenges and importance of understanding and analyzing KPIs, like Media Efficiency Ratio (MER) and new customer acquisition costs (nCAC). He then shares how his new strategy improved new customer acquisition, watch this video to learn more.
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0:00 Intro
0:18 The Key Performance Indicators You Should Share to Clients
5:43 Turning off Meta Ads
10:54 nCAC basis
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