The Google Ads Podcast
Google Ads Lead Generation Campaign Strategy to Increase Conversions
Jan 21, 2025
Struggling with low conversions in Google Ads? Discover a powerful strategy to enhance your lead generation campaigns. Learn how to effectively manage multiple campaigns using a shared bid portfolio. Emphasize autonomy for successful campaigns while ensuring smart budget management. Dive into performance assessment techniques and thematic segmentation to optimize results. Get tips to let your campaigns work independently while boosting conversions!
07:51
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Creating a shared bid portfolio for underperforming campaigns helps optimize bids by pooling conversion data for better insights.
- Once campaigns in a bid portfolio demonstrate success, assess their potential for independence to maximize individual scaling opportunities.
Deep dives
Optimizing Lead Generation Campaigns
When managing multiple lead generation campaigns, it's common to find that only a few are performing well while others struggle to gain traction. A recommended strategy involves creating a shared bid portfolio for campaigns that are not meeting performance thresholds. By pooling conversion data from underperforming campaigns, advertisers can optimize their bids based on a combined total that exceeds the required conversion threshold, such as 30 conversions. This approach allows for better insights into which elements contribute to success, potentially improving overall campaign performance over time.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
