The Google Ads Podcast Google Ads Lead Generation Campaign Strategy to Increase Conversions
Jan 21, 2025
Struggling with low conversions in Google Ads? Discover a powerful strategy to enhance your lead generation campaigns. Learn how to effectively manage multiple campaigns using a shared bid portfolio. Emphasize autonomy for successful campaigns while ensuring smart budget management. Dive into performance assessment techniques and thematic segmentation to optimize results. Get tips to let your campaigns work independently while boosting conversions!
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Bid Portfolio Strategy for Low Conversions
- Use bid portfolios in Google Ads to improve lead generation campaigns with low conversions.
- Combine multiple low-converting campaigns into one portfolio to reach the 30 conversion threshold for better optimization.
Hands-Off Approach to Bid Portfolios
- Set a target CPA and a high budget for your bid portfolio.
- Don't make any changes to the campaigns or bidding strategies for 30 days, and then reassess.
Managing Campaigns Within a Portfolio
- If some campaigns in a portfolio perform significantly better, consider separating them.
- If individual campaigns haven't met the conversion threshold, increase the portfolio budget and monitor further.