Is The Marketing Funnel DEAD in 2025?

Jun 24, 2025

Is funnel marketing still relevant in 2025? The discussion dives into how the landscape has changed, emphasizing creative targeting over traditional methods. With budget constraints, prioritizing awareness and remarketing is crucial for smaller businesses. Listeners also learn effective ad strategies, including the timing of transitioning from awareness to conversion campaigns. The insights shared provide a fresh perspective on navigating the evolving digital marketing world.

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ADVICE

L1 Video Ads Timing

Run L1 (top funnel video ads) for about one to two weeks before launching L2 retargeting campaigns.
Aim to collect a few thousand 25% video views and monitor frequency to adjust your budget accordingly.

INSIGHT

Funnel Marketing Still Relevant

Funnel marketing remains relevant even with reduced control due to changes in digital marketing.
Creative assets now do the heavy lifting in guiding prospects through the different funnel stages.

ADVICE

Small Budgets Use Simple Funnel

For small accounts with $1000-$2000 budgets, focus on simple setups with prospecting (L1) and remarketing (L3).
You can skip L2 and concentrate spend on profitable prospecting and recent engagers to maximize results.

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