The Google Ads Podcast How to Build Brand-Aligned Creatives That Help Scale Campaigns
Paid Social Managers Emily Hlavac and Emma Nold reveal how to craft scroll-stopping creatives that convert! Learn how to spot-on brand consistency across all platforms (Facebook, Instagram), connecting emotionally with your audience beyond just product features, and finding your unique competitive edge to stand out. They cover optimizing for different ad placements, leveraging your core values, and why testing is your best friend in digital marketing.
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0:00 Intro
0:21 How to Build Brand-Aligned Creatives That Help Scale Campaigns
5:45 Creating emotional connection in your creatives
7:04 Think about competitor advantage
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