Fintech Insider Podcast by 11:FS 934. Insights: Setting the benchmark for UX in financial services
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Feb 6, 2025 Jannick Malling, Co-founder of Public.com, and Joe Colchester, Head of Product at 11:FS Pulse, dive into what excellence in user experience looks like in fintech. They discuss insights from the latest Pulse report, emphasizing the shift towards digital interactions and AI’s role in personalized investing. The conversation explores proactive UX strategies for the future, challenges faced by traditional banks, and innovative features reshaping user engagement. They also touch on cryptocurrencies gaining legitimacy, signaling a transformation in the financial landscape.
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Digital UX Importance
- Digital UX is crucial for financial institutions as digital interactions rise.
- Fintechs bridge UX gaps, especially in the Middle East and Latam, focusing on payments and onboarding.
Fintech's Global Spread
- Fintech's global spread is narrowing the innovation gap between regions.
- Even small markets like Denmark now have sophisticated mobile investing apps.
Fintech's Shifting Focus
- Fintech's focus is shifting from mobile-first design to the great wealth transfer.
- This transfer, nearing $100 trillion in the US, presents massive opportunities for fintech.