

How to Clearly Convey Your Marketing Value to Your Boss or Clients
Dec 14, 2023
Marketing analytics expert, JJ Reynolds, discusses how to clearly convey marketing value with analytics. They explore the importance of reliable support in starting an agency and charging separately for analytics. Learn how to communicate metrics effectively, explore Looker Studio as a powerful dashboarding tool, and differentiate leads in marketing reports. Discover how to identify pain points in marketing and make data-driven decisions for better strategies.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 3min
Conveying Marketing Value with Analytics
03:15 • 5min
Proving the Value of Marketing Work and Communicating Metrics
08:35 • 2min
Exploring Looker Studio: A Powerful Dashboarding Tool for Marketers
10:52 • 17min
Metrics and Measurement in GA4
28:11 • 4min
Differentiating Leads and Persuading with Marketing Reports
32:18 • 10min
Identifying Pain Points in Marketing and Making Data-Driven Decisions
42:10 • 4min