Social Media Marketing Podcast
How to Clearly Convey Your Marketing Value to Your Boss or Clients
Dec 14, 2023
Marketing analytics expert, JJ Reynolds, discusses how to clearly convey marketing value with analytics. They explore the importance of reliable support in starting an agency and charging separately for analytics. Learn how to communicate metrics effectively, explore Looker Studio as a powerful dashboarding tool, and differentiate leads in marketing reports. Discover how to identify pain points in marketing and make data-driven decisions for better strategies.
43:30
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Quick takeaways
- Marketers can use Looker Studio to create visually compelling reports that showcase the impact and effectiveness of their campaigns and present data-driven insights to their bosses or clients.
- Looker Studio enables marketers to run experiments, compare different campaigns or strategies, and make data-driven recommendations to improve their marketing efforts.
Deep dives
Using Looker Studio to Create Data-driven Reports
Looker Studio is a free tool by Google that allows marketers to create visually compelling reports by connecting to various data sources. Marketers can customize these reports to analyze metrics such as sessions, form submissions, and conversions, and can break down the data by traffic sources, date ranges, products, geography, and more. This tool enables marketers to showcase the impact of their campaigns and present data-driven insights to their bosses or clients.
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