How to Clearly Convey Your Marketing Value to Your Boss or Clients

Dec 14, 2023

Marketing analytics expert, JJ Reynolds, discusses how to clearly convey marketing value with analytics. They explore the importance of reliable support in starting an agency and charging separately for analytics. Learn how to communicate metrics effectively, explore Looker Studio as a powerful dashboarding tool, and differentiate leads in marketing reports. Discover how to identify pain points in marketing and make data-driven decisions for better strategies.

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Introduction

00:00 • 3min

Conveying Marketing Value with Analytics

03:15 • 5min

Proving the Value of Marketing Work and Communicating Metrics

08:35 • 2min

Exploring Looker Studio: A Powerful Dashboarding Tool for Marketers

10:52 • 17min

Metrics and Measurement in GA4

28:11 • 4min

Differentiating Leads and Persuading with Marketing Reports

32:18 • 10min

Identifying Pain Points in Marketing and Making Data-Driven Decisions

42:10 • 4min