Social Media Marketing Podcast cover image

How to Clearly Convey Your Marketing Value to Your Boss or Clients

Social Media Marketing Podcast

CHAPTER

Metrics and Measurement in GA4

This chapter discusses various metrics used to measure the effectiveness of promotions, including time on site, conversion rate, and engage sessions. It also explores the limitations of time on site and introduces the concept of marketing efficiency ratio in GA4.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner