JJ Reynolds, Head of Marketing & Analytics at Media Authentic, shares advice on getting comfortable with data analysis. Topics include transitioning from videography, documenting marketing hypotheses, overcoming fear of asking challenging questions, structuring marketing insights, and the role of storytelling in data analysis.

Marketing analytics expert, JJ Reynolds, discusses how to clearly convey marketing value with analytics. They explore the importance of reliable support in starting an agency and charging separately for analytics. Learn how to communicate metrics effectively, explore Looker Studio as a powerful dashboarding tool, and differentiate leads in marketing reports. Discover how to identify pain points in marketing and make data-driven decisions for better strategies.