The Internet Marketing Podcast #681 Getting Comfortable with Data Analysis, with JJ Reynolds, Head of Marketing and Analytics at Media Authentic
8 snips
Feb 9, 2023 JJ Reynolds, Head of Marketing & Analytics at Media Authentic, shares advice on getting comfortable with data analysis. Topics include transitioning from videography, documenting marketing hypotheses, overcoming fear of asking challenging questions, structuring marketing insights, and the role of storytelling in data analysis.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 4min
Transitioning into Data Analysis and Reporting
04:05 • 18min
Optimizing Marketing Insights and Actions
21:42 • 4min
Tools and Software for Effective Data Analysis
25:49 • 2min
The Role of Storytelling in Data Analysis and Reporting
27:38 • 2min
The Connection Between Data Analysis and Communication Skills
29:51 • 2min