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The Internet Marketing Podcast
#681 Getting Comfortable with Data Analysis, with JJ Reynolds, Head of Marketing and Analytics at Media Authentic
Feb 9, 2023
JJ Reynolds, Head of Marketing & Analytics at Media Authentic, shares advice on getting comfortable with data analysis. Topics include transitioning from videography, documenting marketing hypotheses, overcoming fear of asking challenging questions, structuring marketing insights, and the role of storytelling in data analysis.
30:55
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Quick takeaways
- Asking the right questions is crucial in data analysis to ensure effective analysis and identify areas for improvement in marketing.
- Presenting data as a compelling story enhances engagement and facilitates effective communication of insights for actionable next steps in marketing.
Deep dives
Importance of Asking the Right Questions in Data Analysis
One of the main insights discussed in this podcast episode is the importance of asking the right questions when conducting data analysis. The guest speaker, JJ Reynolds, emphasizes that analyzing data without a clear understanding of the questions to be answered can result in ineffective analysis. He suggests focusing on what questions and how questions, which involve understanding what happened and how it happened. By establishing clear expectations and benchmarks, marketers can identify areas for improvement and take appropriate actions.
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