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2min chapter
#681 Getting Comfortable with Data Analysis, with JJ Reynolds, Head of Marketing and Analytics at Media Authentic
The Internet Marketing Podcast
Tools and Software for Effective Data Analysis
This chapter discusses the use of Google tools for data analysis, including Google Analytics, Google Tag Manager, Google BigQuery, and Google Looker Studio. The importance of asking the right questions and investing in free tools and people rather than expensive AI tools is emphasized.
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