The Role of Storytelling in Data Analysis and Reporting

In this episode, we're joined by JJ Reynolds, Head of Marketing & Analytics at Media Authentic. JJ joins us to share his advice on how to get more comfortable with data analysis.

In this episode we discuss:

• JJ's journey from videography becoming a Head of Marketing & Analytics
• The role of curiosity in data analysis
• The importance of documenting your marketing hypotheses
• Do you need data science skills to be a data analyst?
• Getting over the fear of asking challenging business questions
• How to structure the perfect marketing insight

Referenced on this episode:

• Never Split The Difference by Chris Voss: (UK) https://amzn.to/3RJ1ePK (US): https://amzn.to/3I8Snnh

CONNECT WITH JJ/MEDIA AUTHENTIC:

• https://mediauthentic.com/
• https://betterthandata.com/

CONNECT WITH SCOTT:

• scott.colenutt@sitevisibility.com
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to marketing@sitevisibility.com

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