The Importance of Collaboration and Standardization in Ad Tech

This podcast episode features a conversation with Anthony Kesserf from the IAB Tech Lab, where they discuss the importance of collaboration and standardization in the ad tech industry. Kesserf highlights the need for industry-wide cooperation to address challenges such as privacy, identity, and addressability. He emphasizes that the Tech Lab's initiatives are informed by their membership, working groups, and board, who contribute ideas and prioritize strategic plans for the future. The Tech Lab aims to lead the industry by developing standards, best practices, and frameworks through collaborative efforts, ensuring that the ad tech industry keeps up with rapid changes and emerging trends.