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7min chapter
Ep. 13 Anthony Katsur from IAB Tech Labs chats with AdTechGod
AdTechGod Pod
Setting Industry Standards and Driving Adoption
This chapter discusses the milestones and challenges of the ad tech industry, including the adoption of standards and the role of the IAB tech lab in leading and encouraging adoption. It emphasizes the importance of education and evangelization to help industry stakeholders understand the business value of ad tech products. The conversation also highlights the release and adoption of the Open Measurement SDK for standardized viewability metrics.
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