Ep. 13 Anthony Katsur from IAB Tech Labs chats with AdTechGod
AdTechGod Pod
The Importance of the Buy Side
The speakers discuss the significance of the buy side and its role in driving initiatives forward. They highlight the benefits that everyone experiences from the buy side, and emphasize the need to prioritize marketers and user experience. They also address challenges and opportunities in the digital ad economy, including privacy, identity, and adjustability.
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