Anthony Katsur, CEO of IAB Tech Lab, dives into the evolution of digital advertising in the face of the post-cookie era. He discusses the uncertainty surrounding third-party cookies as Google delays their removal. Katsur argues for the continued use of alternative identifiers like IP addresses while emphasizing the importance of privacy-friendly solutions. The conversation highlights a shift toward identity-less solutions and the complex landscape of consumer consent and privacy laws that will shape the future of digital marketing for years to come.

Special guest Anthony Katsur from IAB Tech Lab discusses his career in shaping digital advertising. Topics include setting industry standards, driving adoption, and the importance of the buy side. They also explore information flow, ingesting ideas at the Tech Lab, and the involvement of industry members.