Anthony Katsur

Anthony Katsur, Head of the IAB Tech Lab, dives into the groundbreaking Trusted Server initiative aimed at revolutionizing ad tech. He explains how this initiative tackles browser privacy and signal loss while boosting attribution and transparency for publishers. The conversation highlights the shift from client-side to server-side technology, emphasizing the importance of consumer privacy amidst evolving marketing strategies. Katsur also delves into the intersection of advertising, trade dynamics, and innovative partnerships that are reshaping the industry.

Anthony Katsur, CEO of IAB Tech Lab, dives into the evolution of digital advertising in the face of the post-cookie era. He discusses the uncertainty surrounding third-party cookies as Google delays their removal. Katsur argues for the continued use of alternative identifiers like IP addresses while emphasizing the importance of privacy-friendly solutions. The conversation highlights a shift toward identity-less solutions and the complex landscape of consumer consent and privacy laws that will shape the future of digital marketing for years to come.

Special guest Anthony Katsur from IAB Tech Lab discusses his career in shaping digital advertising. Topics include setting industry standards, driving adoption, and the importance of the buy side. They also explore information flow, ingesting ideas at the Tech Lab, and the involvement of industry members.