The Digiday Podcast
What happened to the post-cookie era, with IAB Tech Lab’s Anthony Katsur
Jan 28, 2025
Anthony Katsur, CEO of IAB Tech Lab, dives into the evolution of digital advertising in the face of the post-cookie era. He discusses the uncertainty surrounding third-party cookies as Google delays their removal. Katsur argues for the continued use of alternative identifiers like IP addresses while emphasizing the importance of privacy-friendly solutions. The conversation highlights a shift toward identity-less solutions and the complex landscape of consumer consent and privacy laws that will shape the future of digital marketing for years to come.
45:59
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Quick takeaways
- The shift towards post-cookie identity solutions remains uncertain, as Google delays third-party cookie removal, impacting marketers' strategies.
- High-profile companies are retracting their DE&I commitments, potentially setting a troubling precedent for corporate responsibility across the industry.
Deep dives
The Impending TikTok Ban and Ownership Deals
The ongoing uncertainty surrounding TikTok includes a recently extended ban which presents potential ownership changes. There is talk of the U.S. government possibly taking a stake in TikTok, leading to speculation about tech moguls such as Larry Ellison and Elon Musk being involved in a deal. This scenario has emerged despite TikTok initially being considered too significant to sell, highlighting the ever-evolving nature of tech regulation. Additionally, there is concern for creators and businesses reliant on the platform, as app outages, like those from CapCut, could disrupt content creation significantly.
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