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The Content Strategy Podcast chevron_right

Episode 37: John Collins, Atlassian - Maturing content disciplines

Jul 20, 2021
34:03
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1
Introduction
00:00 • 2min
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2
What's the Difference Between Content Design and Newexs Writing?
01:38 • 2min
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3
You're Doing the Same Job Titles, Sir?
03:42 • 2min
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4
Tech Writers - How Did You Make That Jump?
05:36 • 3min
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5
Content Strategy
08:25 • 3min
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6
Lean Lenx - What Is It?
10:56 • 2min
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7
The Purview of Content in Design
12:54 • 3min
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8
Rolls vs Rolls?
15:46 • 2min
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9
The Four Rolls
17:19 • 5min
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10
Is There a Difference Between Content Design and Content Strategy?
22:08 • 3min
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11
Content Strategy Versus Content Is Strategic
25:14 • 3min
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12
Is There a Balance in the Content Operations Side?
28:36 • 2min
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13
How Can I Demonstrate My Value in a Small Company?
30:40 • 3min
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With experience in technical writing, UX writing, content strategy and content design, John Collins shares his thoughts on maturing content disciplines. In his chat with Kristina John also talks about centralizing and scaling Atlassian’s content practice, content titles versus content roles and demonstrating the value of content work.

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