The Content Strategy Podcast

Episode 37: John Collins, Atlassian - Maturing content disciplines

Jul 20, 2021

34:03

Creator website

Highlights

AI Chapters

Episode notes

Content Strategy Versus Content Is Strategic

03:22

Is There a Difference Between Content Design and Content Strategy?

03:05

Rolls vs Rolls?

01:34

Introduction

2min

What's the Difference Between Content Design and Newexs Writing?

2min

You're Doing the Same Job Titles, Sir?

2min

Tech Writers - How Did You Make That Jump?

3min

Content Strategy

3min

Lean Lenx - What Is It?

2min

The Purview of Content in Design

3min

Rolls vs Rolls?

2min

The Four Rolls

5min

10.

Is There a Difference Between Content Design and Content Strategy?

3min

11.

Content Strategy Versus Content Is Strategic

3min

12.

Is There a Balance in the Content Operations Side?

2min

13.

How Can I Demonstrate My Value in a Small Company?

3min

With experience in technical writing, UX writing, content strategy and content design, John Collins shares his thoughts on maturing content disciplines. In his chat with Kristina John also talks about centralizing and scaling Atlassian’s content practice, content titles versus content roles and demonstrating the value of content work.