Content Strategy Versus Content Is Strategic

Content strategy is strategic, and i would hypothesise that content designis is more where the tactical part comes in. The other point that i love to make about continent strategy is that it has to address not just the user needs as as we know, but it has to addresses the business goals. And if you focus only on business goals, then that's where you get content that's cringy and people resent it. So if you can hit that balance ofdoing both, i think that's that's really important"