This is the Way Podcast
LinkedIn Sales Masterclass: From Lead Gen to Closing Big Deals with Matt Lakajev | EP 82
Jan 30, 2025
Matt Lakajev, founder of Seven Figure Creators, specializes in transforming LinkedIn into a lucrative platform for professionals. He shares his expert strategies for generating six- and seven-figure incomes through direct messaging, effective lead engagement, and crafting compelling offers. Matt emphasizes the importance of authenticity and emotional connection in sales, illustrating how tailored communication can enhance client relationships. Discover how to scale your business straightforwardly and utilize AI for productivity in this engaging discussion!
01:32:57
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Quick takeaways
- Effective direct messaging can lead to significant sales deals, highlighting the need for strategic preparation and understanding client needs.
- Consistently generating leads is crucial for sales success, encouraging proactive engagement with the target audience rather than waiting for clients to approach.
Deep dives
The Importance of Marketing for Business Growth
Many small businesses struggle to grow due to insufficient marketing efforts. This reluctance often stems from a desire to avoid appearing salesy, which can cause potential clients to be unaware of the services available to them. An example shared in the conversation highlights a participant who effectively used a strategic approach to inform his network about his offerings, ultimately leading to securing his first client. This underscores the necessity for businesses to consistently promote themselves without hesitation.
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