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LinkedIn Sales Masterclass: From Lead Gen to Closing Big Deals with Matt Lakajev | EP 82

This is the Way Podcast

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DMs vs. Calls: The Future of Sales

This chapter explores the effectiveness of closing sales through direct messages (DMs) as opposed to traditional sales calls. The discussion highlights the importance of emotional connections in sales, while also presenting DMs as a scalable alternative that can drive immediate revenue. It emphasizes the need for personal engagement and authentic content to complement marketing strategies, especially for entrepreneurs navigating the complexities of lead generation.

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